The Marketing Bureau

by Laura Patterson
First Published on www.marketingprofs.com

2011 is here. A new decade begins—and, along with it, a new list of resolutions. A key topic of the last decade was marketing accountability in all its forms—marketing measurement, marketing ROI, marketing effectiveness, and so on. It doesn't look like the focus on this topic is going to change anytime soon. Read more >>

By Jon VanZile
First Published on www.btobonline.com  

Brian Kardon, CMO of Eloqua in Vienna, Va., has a simple message for most marketers: Your bosses don't care about the things you care about.  Read more >>

By Brian H Meredith
From the NZBusiness Magazine"Marketing Maestro" Archive.
First published November 2003

“...the luxury of those sitting on the sidelines.” This is what John Nash’s (imaginary) boss says of “conviction” in the movie “A Beautiful Mind.” For those of us who choose to play rather than watch in the game of marketing, measurement, not conviction, belief or gut feel is the compass that must guide us. Read more >>

A Primer For Marketers Who Are Scared of Analytics
By Jason Steele
First Published on www.imediaconnection.com

Web analytics is the cornerstone of any brand's digital presence. Without it, you can't possibly know whether your online marketing activity is hitting the right people. Its use dates back to the internet boom of the mid-1990s, and as more companies established an online presence to reach customers and sell product, the need for robust data to optimize the online channel grew.  Read more >>