The Marketing Bureau

By Wendy Roth
First Published on www.imediaconnection.com  

What's keeping your email marketing program from performing as well as you want or expect? Email is the undisputed ROI heavyweight champion of the marketing world, but if you aren't seeing the same results other companies enjoy, or if your program isn't making its budget numbers, maybe it's because of the way you manage the email channel within your marketing program. Read more >>

....Fundamentally!
By Wendy Roth

First Published on www.imediaconnection.com
10 years of evolution At the start of a new decade, email remains a vital and valuable channel. But it's not the same channel it was in 2000. Important changes have transformed email from a one-to-one channel to one-to-many and back again. We know much more about what works and what doesn't, and we have the numbers to back it up.  Read more >>

10 Ways to Integrate Social, Mobile, and Email
by Dan Forootan

When marketers evaluate all the digital communication channels at their disposal, they're faced with a rich array of choices, including the latest in social-media and mobile marketing.

First Published on www.marketingprofs.com Read more >>

By Piet Levy, staff writer, American Marketing Association
First Published on www.marketingpower.com
Aided in large part by mobile marketing efforts, as well as widespread news coverage and word of mouth, the American Red Cross has secured $103 million in less than a week from consumers and corporations helping Haitians in the aftermath of the cataclysmic earthquake on Jan. 12.  Read more >>