The Marketing Bureau


Specialist Marketing & Communications Resourecs

06

Dec

Is Social Media Serving Your Business Strategy?



By Jack Springman
First Published on www.mycustomer.com
 

Any CRM veteran reading through the array of analysts’ reports, articles and blog pieces on social media generally and social media CRM in particular could be forgiven for thinking of baseball legend Yogi Berra’s quote “It’s déjà vu all over again.”  Read more >>

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25

Oct

Social Commerce And Your Brand



Non-Starter? Or Your Next Step?

Posted by Neil Davey
First Published on www.mycustomer.com  


A growing number of brands are utilising social platforms for commerce, but its appeal appears limited. So should you be taking social commerce seriously?  Read more >>

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18

Oct

CMOs Fail To Cope With....


....Real Time Brand Conversations, Says IBM

by Matthew Chapman
First Published on
www.marketingmagazine.co.uk

United Kingdom - The majority of chief marketers admit they are not sufficiently aware of real-time conversations about their brands, according to an international study of more than 1,700 chief marketing officers (CMOs) by IBM. Read more >>

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11

Oct

The Real Reason You Have A Website


(And Why You Aren't Getting The Results You Expected)

By Andrew Haddleton
First Published on
www.im4local.com

I was having a chat with Brian Meredith of The Marketing Bureau (they are always fun and insightful). We were talking about the low levels of response people have on their websites and it inspired me to these thoughts. Read more >>

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