The Marketing Bureau


Specialist Marketing & Communications Resourecs

05

Sep

Tick tock - it's Mobile Economic Time


First Published on www.mycustomer.com

Brands must wake up to ‘Mobile Economic Time’ and deliver an optimised, secure mobile online customer experience or risk losing customers and damaging their brand, a new study has found. Read more >>

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05

Sep

Why The Web Loses Out To Reality


By Jonathan Salem Baskin

First Published on www.imediaconnection.com

The internet isn't a stand-alone experiential platform but rather a transitional or enabling tool for experience; it's for enabling actions that derive from and contribute to actions in the real world.  Read more >>

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02

Jun

How Sustainable Is Groupon's Business Model?


First Published on
www.knowledge.wharton.upenn.edu

What customer wouldn't want to score a deep discount on dinner, beauty treatments and other services, especially during a downturn? Barely three years old as an industry, online group buying sites are witnessing rapid growth, as more subscribers sign up, more partner businesses sign on, revenues climb and venture capitalists swarm to invest, further driving up business valuations as a result.  Read more >>

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17

Feb

Dangers of Pre-Fab Marketing Solutions


By Chris Marriott
First Published on
www.imediaconnection.com

Assembling furniture with an Allen wrench teaches you something about e-marketing. Many marketers take what you might call an IKEA approach to interactive channels. But should they? Read more >>

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