The Marketing Bureau

To Deliver Multichannel Customer Engagement
First Published on www.mycustomer.com

United Kingdom - Alterian and Experian Marketing Services have integrated their respective marketing applications and analytics tools in a bid to help customers create more effective multichannel customer engagement campaigns. Read more >>

First Published on www.marketingmag.com.au

United States - According to eMarketer, consumers are searching for more than just discount coupons when grocery shopping. Read more >>

By Wendy Roth
First Published on www.imediaconnection.com  

What's keeping your email marketing program from performing as well as you want or expect? Email is the undisputed ROI heavyweight champion of the marketing world, but if you aren't seeing the same results other companies enjoy, or if your program isn't making its budget numbers, maybe it's because of the way you manage the email channel within your marketing program. Read more >>

....Fundamentally!
By Wendy Roth

First Published on www.imediaconnection.com
10 years of evolution At the start of a new decade, email remains a vital and valuable channel. But it's not the same channel it was in 2000. Important changes have transformed email from a one-to-one channel to one-to-many and back again. We know much more about what works and what doesn't, and we have the numbers to back it up.  Read more >>