The Marketing Bureau


Specialist Marketing & Communications Resourecs

25

Mar

10 Ways Email Marketing Has Changed.....


....Fundamentally!
By Wendy Roth

First Published on www.imediaconnection.com
10 years of evolution At the start of a new decade, email remains a vital and valuable channel. But it's not the same channel it was in 2000. Important changes have transformed email from a one-to-one channel to one-to-many and back again. We know much more about what works and what doesn't, and we have the numbers to back it up.  Read more >>

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01

Mar

Maximise Your Digital Marketing Mix


10 Ways to Integrate Social, Mobile, and Email

by Dan Forootan

When marketers evaluate all the digital communication channels at their disposal, they're faced with a rich array of choices, including the latest in social-media and mobile marketing.

First Published on www.marketingprofs.com Read more >>

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27

Jan

Haiti Fundraising Leverages Mobile Marketing


By Piet Levy, staff writer, American Marketing Association

First Published on www.marketingpower.com
Aided in large part by mobile marketing efforts, as well as widespread news coverage and word of mouth, the American Red Cross has secured $103 million in less than a week from consumers and corporations helping Haitians in the aftermath of the cataclysmic earthquake on Jan. 12.  Read more >>

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