The Marketing Bureau

Three Things You Need To Know
First Published on www.marketingprofs.com

Jonathan Kranz writes that he often winces at the missed opportunities he sees in B2C and B2B websites. "There may be nothing particularly 'wrong' about the design, the underlying coding, or even the writing," he says at MarketingProfs, "but these websites aren't right, because they fail to connect with customers in any meaningful way."  Read more >>

By Michael Carney
www.marketingweek.co.nz

Late last month the Radio Network announced the sale of one of its Rotorua frequencies. That in itself isn't particularly newsworthy, but what is interesting is the way that the Radio Network described the move, with the headline "Easy Mix Moves from On-air to Online in Rotorua". Read more >>

By Wendy Roth
First Published on www.imediaconnection.com  

What's keeping your email marketing program from performing as well as you want or expect? Email is the undisputed ROI heavyweight champion of the marketing world, but if you aren't seeing the same results other companies enjoy, or if your program isn't making its budget numbers, maybe it's because of the way you manage the email channel within your marketing program. Read more >>

 
It can be more trouble and expense than it's worth, and it can even do more harm than good. In what seems like the blink of an eye, the social media world has exploded into one of the most popular and accessible vehicles for brand visibility today. But is it the marketing silver bullet? Is it even the right thing for your business to be committing valuable resource to? Keith Kochberg counsels caution.

First published on www.forbes.com Read more >>