The Marketing Bureau

by Eric Anderson
First Published on www.imediaconnection.com

Last week marked a watershed event in the evolution of digital marketing, albeit one that received scant attention from digital marketers. But any event that promises to have millions of consumers earnestly waving at and talking to their televisions suggests a shift in behavior that no marketer can afford to ignore. I refer, of course, to the launch of Microsoft’s new motion-sensing, voice-activated gaming platform, Xbox Kinect. Read more >>

To Deliver Multichannel Customer Engagement
First Published on www.mycustomer.com

United Kingdom - Alterian and Experian Marketing Services have integrated their respective marketing applications and analytics tools in a bid to help customers create more effective multichannel customer engagement campaigns. Read more >>

Top 10 Trends
By Michael Piastro
First Published on www.imediaconnection.com

Ecommerce is changing rapidly and consumers are expecting more from your site. Embracing modern techniques can invigorate your business while allowing for increased growth in sales. The following 10 strategies will help supercharge your ecommerce efforts.  Read more >>

How 'Now vs. Later' Affects Customer Choice
First Published on Knowledge@Wharton

United States - If people typically watch a kung-fu flick or a trashy teen comedy on DVD before the documentary they rented several days earlier, it only stands to reason they will also order ice cream from the online grocery for tonight and broccoli if the delivery is scheduled for later in the week. Read more >>