By Paul Gillin
First Published on www.btobonline.com
The manager of the Mansion on Peachtree hotel in Atlanta has it pretty good these days. The Mansion is the top-rated hotel in the city on TripAdvisor.com, with 163 reviews, nearly all of them five stars. The endorsement has enabled the Mansion to hold its premium prices and cut its acquisition costs. It's also got the staff hopping to maintain the coveted top position. Read more >>
08
Nov
The Power of "We"
25
Oct
NZ Champions of Rugby Social Media
First Published on www.marketingmag.com.au
Not only did the New Zealand All Blacks walk away champions of the Rugby
World Cup, they also emerged leaders of social media during the tournament.
With over 1.2 million Facebook fans and 66,000 Twitter followers, PR and
digital agency Lewis PR announced yesterday that the Kiwis claimed the crown
for the strongest social media following. Read more >>
Comments
Post has no comments.25
Oct
Social Commerce And Your Brand
Non-Starter? Or Your Next Step?
Posted by Neil Davey
First Published on www.mycustomer.com
A growing number of brands are utilising social platforms for commerce, but its appeal appears limited. So should you be taking social commerce seriously? Read more >>
Comments
Post has no comments.18
Oct
CMOs Fail To Cope With....
....Real Time Brand Conversations, Says IBM
by Matthew Chapman
First Published on www.marketingmagazine.co.uk
United Kingdom - The majority of chief marketers admit they are not sufficiently aware of real-time conversations about their brands, according to an international study of more than 1,700 chief marketing officers (CMOs) by IBM. Read more >>
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