The Marketing Bureau

In The Minds of Brands, Finds Study
by Sarah Shearman,
First Published on www.marketingmagazine.co.uk

United Kingdom : Seven out of 10 marketers believe their CEO understands the importance of social media, while nearly eight out of 10 view it as a long-term investment, according to a new study from ISBA and Havas Media Social.  Read more >>

by Rachel Fielding
First Published on www.mycustomer.com  

United Kingdom - The UK’s top etailers are struggling to engage customers with dynamic and relevant content, and a fifth of online retailers fail to communicate with customers over email at all, even after they have actively signed up to receive emails. Read more >>

(And Why You Aren't Getting The Results You Expected)
By Andrew Haddleton
First Published on www.im4local.com

I was having a chat with Brian Meredith of The Marketing Bureau (they are always fun and insightful). We were talking about the low levels of response people have on their websites and it inspired me to these thoughts. Read more >>

By Mitch Wagner
First Published on The CMO Site

Facebook this week introduced broad changes that will have significant ramifications for the way marketers can use the platform to reach customers. Here's what to look out for. Read more >>