Build a Great Team
By Michael Alter
First Published on inc.com
Among entrepreneurs, I find consensus on just this one fundamental ingredient for a successful venture. Read more >>
29
May
Want A Great Business?
09
Apr
7 Rules for Managing Creative People
by Tomas Chamorro-Premuzic
First Published on hbr.org
Moody, erratic, eccentric, and arrogant? Perhaps — but you can't just get rid of them. In fact, unless you learn to get the best out of your creative employees, you will sooner or later end up filing for bankruptcy. Read more >>
Comments
11
Oct
He tangata! He tangata! He tangata!
It is People. It is People. It is People.
By Brian H Meredith
From the NZBusiness"Marketing Maestro" Archive
First
published October 2012
Yes, I know I have written about this issue before. More than once, in fact. But the issue continues to be a significant one and one which, for reasons that I don’t comprehend, continues to go unaddressed by too many businesses. Read more >>
Comments
Tania Oxenham commented on 11-Oct-2012 11:41 AM
An interesting read Brian. If we were to consider business in a more holistic way, we would think of it more as a living organism, frequented by the very people you advocate for. People will certainly be a key focus for when our team presents next month.
Paul commented on 11-Oct-2012 11:51 AM
Technology and e-business has made it super easy to look and apply for jobs with minimum effort and excellent results, not to mention the passive recruitment revolution taking place through LinkedIn at the executive-level.
If workers in the 1950s could have seen and responded to every job available in the country within 30 seconds, they would have been there with bells on emailing CVs from the toilet cubicles and looking up "how to write a good CV tutorials " on google.
Its just too easy these days.
If workers in the 1950s could have seen and responded to every job available in the country within 30 seconds, they would have been there with bells on emailing CVs from the toilet cubicles and looking up "how to write a good CV tutorials " on google.
Its just too easy these days.
06
Jul
People Don't Care About....
....The Companies They Work For.
And It's Putting a Dent In The Bottom Line!
First Published on knowledge@wharton
If loyalty is defined as being faithful to a cause, ideal, custom, institution or product, then there seems to be a certain amount of infidelity in the workplace these days. Read more >>
Comments
Archive
Tags
- advertising (73)
- b2b (18)
- blogging (3)
- brand (130)
- brand advocates (2)
- brand behaviour (121)
- business (71)
- business failure (7)
- business planning (22)
- business success (60)
- call centres (2)
- charity (4)
- christmas (2)
- collaboration (4)
- competition (9)
- competitive intelligence (2)
- consultant (1)
- consultants (4)
- consumer empowerment (8)
- consumer trends (43)
- corporate culture (16)
- creativity (4)
- crisis communications (14)
- crisis marketing (11)
- crm (55)
- customer centricity (125)
- customer engagement (141)
- customer experience management (128)
- customer service (133)
- data (4)
- digital marketing (5)
- digital media (103)
- direct marketing (9)
- e-commerce (2)
- email (8)
- e-marketing (104)
- entrepreneur (2)
- ethics (28)
- Event Management (1)
- facebook (49)
- featured service line (1)
- finance (2)
- for profit (3)
- fundraising (3)
- future of marketing (13)
- glossary (1)
- Google (12)
- governance (4)
- great business (15)
- growth (2)
- How To... (11)
- humour (34)
- IMC (1)
- inbound marketing (2)
- innovation (30)
- Instagram (1)
- integrity (2)
- lead generation (1)
- Leadership (7)
- LinkedIn (8)
- management (50)
- marcoms (147)
- market orientation (13)
- market research (22)
- market segmentation (1)
- marketing (155)
- marketing audit (9)
- marketing concept (26)
- marketing consultant (3)
- Marketing News (14)
- marketing paradigm (14)
- marketing planning (45)
- marketing strategy (67)
- measurement (26)
- media (2)
- media skills (5)
- Meetings (1)
- Meredith's Musings (18)
- metrics (1)
- mini marketing directors (2)
- mobile marketing (23)
- morality (1)
- networking (3)
- New Marketing Paradigm (9)
- not for profit (2)
- online (54)
- people (39)
- personal development (1)
- philosophy (16)
- Pinterest (3)
- planning (1)
- PR (2)
- presentation skills (8)
- pricing (3)
- print media (1)
- privacy (1)
- product (11)
- proposition (7)
- Purpose (1)
- quotations (85)
- Reading (1)
- recruitment (3)
- relationship marketing (15)
- Richard Branson (1)
- roi (8)
- sales (69)
- Sales Promotion (1)
- seo (4)
- service (6)
- service sector (2)
- Small Business (13)
- smes (11)
- SMS Marketing (1)
- social marketing (92)
- social media (94)
- social networking (78)
- sponsorship (11)
- Strategy (45)
- Stuff We Like (1)
- Targetting (2)
- thinking (13)
- tmb services (13)
- TME (Total Marketing Effect) (7)
- trade shows (1)
- training (6)
- trends (28)
- twitter (27)
- unplanned messages (10)
- utilitarian marketing (1)
- Word of Mouth (1)
Our Work
-
Oracle Sales Strategy
-
Forsyth Barr Stadium At University Plaza Private Sector Fundraising
-
Arrow International Marketing Strategy Development
-
Pampered Properties Small Business Start Up
Comments