The Marketing Bureau

By Brian H Meredith
From the NZBusiness Magazine "Marketing Maestro" Archive.
First published July 2002

Although the processing power of the silicon chip has increased by a factor of 10,000 in the last 25 years, the processing power of the human brain has remained unchanged for millennia. This is a powerful reality for marketers to vigorously embrace. Read more >>

By Brian H Meredith
From the NZBusiness Magazine "Marketing Maestro" Archive.
First published April 2006

“Every year there’s a game of soccer between our marketing department and support staff. And every year, the support staff win. Or so they thought – until the spin doctors took over and this was the outcome....." Read more >>

6 Tips for Reaching Your Potential

We all have a tendency to fall back on old habits. Old habits feel safe and comfortable and familiar – a haven in a stormy economy and an uncertain job situation. “Salespeople look at what’s going on out there and don’t want to push the envelope too much,” observes Roz Usheroff, principal at The Usheroff Institute, an organization that helps frontline staff define a winning brand. “They don’t want to appear too radical. They think, ‘I want to keep my job, so I’ll just keep doing what I’m doing.’” There’s just one problem with this approach: It doesn’t push you forward.

First Published on www.sellingpower.com  Read more >>

If marketing is at the centre of the business universe, then the Brand is at the centre of the marketing universe.

Every customer and potential customer has a relationship with your Brand – good or bad but never indifferent. This relationship does not simply influence purchasing behaviour, it dictates it. Your Brand franchise is the sum total of every tiny “behaviour” in which your Brand engages and each of those behaviours will either add to or detract from the relationship with your customer or potential customer. Read more >>