by William Arruda
First Published on www.marketingprofs.com
In 2011, my company, Reach Personal Branding,turned 10. In the early years of the business, personal branding was seen as a luxury—reserved for CEOs and entrepreneurs. As personal branding became a little more visible and better understood, marketers jumped on the "brandwagon." Read more >>
05
Jan
Personal Branding Trends for 2012
14
Dec
Frontline Must Be Topline
By Brian H Meredith
From the NZBusiness"Marketing Maestro" Archive
First
published October 2006
So much is talked and written about customer service as a core business concept that the term has become frankly, trite. What a tragedy.
Read more >>
Comments
Lez King commented on 15-Dec-2011 10:36 AM
Yes Brian, I agree totally. You have once again nailed it accurately. These frontline company people are perceived AS the company. The annoying thing is they are very often undervalued and paid accordingly. Have a great break over Christmas. I look forward
to your inspirations in 2012
to your inspirations in 2012
09
Dec
Richard Branson "Screw Business As Usual"
And Make Your (Huge Piles Of) Money By Doing Good
By Gregory Ferenstein
First Published on www.fastcompany.com
"There's certainly not an incapability between doing well and doing good," eccentric billionaire Sir Richard Branson tells Fast Company. Branson's new book, Screw Business As Usual , asks that as long as entrepreneurs can make extraordinary sums of cash while helping others, why do business any other way?
Read more >>
Comments
Post has no comments.08
Dec
6 Steps To A More Marketable LinkedIn Profile
By Jeff Haden
First Published on inc.com
Somewhere along the line you started treating it more like a resume. It's time to fix that. Read more >>
Comments
Great find, Brian. Here's another good one I saw on INC. An article by Marla Tabaka on how to get the most out of your LinkedIn profile: Unlock The Secrets of LinkedIn > http://www.inc.com/marla-tabaka/make-linkedin-worth-your-networking-time.html?nav=next
Ah yes, for individuals, LinkedIn is so much more than an online CV. It's a personal branding toolkit. As for companies, it's a social platform for business networking, lead generation and brand marketing.
Ah yes, for individuals, LinkedIn is so much more than an online CV. It's a personal branding toolkit. As for companies, it's a social platform for business networking, lead generation and brand marketing.
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