The Marketing Bureau

By Brian H Meredith
From the NZBusiness"Marketing Maestro" Archive
First published May 2011

Bill English recently announced the certainty of austerity measures being reflected in further significant downsizing of the public sector. Phil Goff responded with criticism of the government’s intentions, claiming it to be a result of the government’s failure to stimulate the economy. Read more >>

By Brian H Meredith
From the NZBusiness Magazine"Marketing Maestro" Archive
First published September 2000

One of my colleagues was away from her desk earlier this morning and I intercepted an incoming call on her phone. Read more >>

...Playing Fair Can Actually Lead to Greater Profits
First Published on Knowledge@Wharton

Tune into "The Apprentice" and you get an all-too-common view of business. Every week, all of the wannabe moguls try to impress Donald Trump by preening, cajoling and conniving. In this world, toughness is the measure of every CEO, and the boss glories in firing people and squeezing every penny out of suppliers.  Read more >>

By Bill Taylor
First Published on hbr.org

Every so often, you have a small experience in business that teaches big lessons about what really separates winners from losers.  Read more >>