The Marketing Bureau

An age old question. No satisfactory answer to-date. But here are three perspectives on it, the most thought provoking being that of the Consultant.... Read more >>

Short termism is destroying shareholder value says Brian H Meredith. Business success is born out of one thing and one thing only – the marketing concept. And that concept tells us, in crystal clear terms, that a business will survive and thrive only by identifying and/or creating needs and wants of chosen target markets and fulfilling them, at a profit, time after time. Read more >>

The world is awash with ordinary businesses doing ordinary stuff resulting in (at best) ordinary results. Is that you? Surely not! Why not give some thought to becoming a fabulous business, doing fabulous stuff, resulting in fabulous results.

Here's how to start.... Read more >>

The Secret Weapons of Modern Marketing.
First, here's something that is fast becoming the most fundamental aspects of marketing to get right, especially if you want to build a truly sustainable high quality organisation (of any size) in the modern age : Ensure the ethics and philosophy of your organisation are good and sound.  Read more >>