The Marketing Bureau

First Published on www.marketing.about.com

Are you spending time marketing your product, but still not selling as much as you would like? Marketing Guide, Laura Lake shares some basics that too many businesses miss in trying to find the answer to this question Read more >>

By Brian H Meredith
From the NZBusiness Magazine "Marketing Maestro" Archive.
First published July 2008

Kellogg’s have launched edible Lego blocks in the U.S. market.   Yep. Edible Lego Blocks.   Targeted at children. Yep. It's as dopey as it sounds. And Yep. They really have. Read more >>

If marketing is at the centre of the business universe, then the Brand is at the centre of the marketing universe.

Every customer and potential customer has a relationship with your Brand – good or bad but never indifferent. This relationship does not simply influence purchasing behaviour, it dictates it. Your Brand franchise is the sum total of every tiny “behaviour” in which your Brand engages and each of those behaviours will either add to or detract from the relationship with your customer or potential customer. Read more >>

Are you in the Drill business? Or The Hole business? The difference matters. A lot. Find out why.  Read more >>