...Your Advertising, Your Branded Offers and Your Company
by Dan Hill
The following article is drawn from Dan Hill's new book, “About Face: The Secrets of Emotionally Effective Advertising” (October 2010, Kogan Page). Read more >>
That Create Preference, Not Just Parity
by Tim Riesterer
First Published on www.marketingprofs.com
A 2009 survey of 9,000 decision makers in B2B companies found that 86% of the "unique benefits" touted by vendors were not perceived as unique or having enough impact to create preference. Unwittingly, it appears, companies are creating value parity-positions, not value propositions. Read more >>
By Brian H Meredith
From the NZBusiness Magazine"Marketing Maestro" Archive.
First published September 2002
Question: How many products & services do you, in your professional and/or personal life, choose solely (or even primarily) on the basis of price?
Answer: I am pretty sure I am right when I speculate that your answer is “not many”. Read more >>