The Marketing Bureau

In a small or medium sized business where resource can be scant and expertise limited, marketing is often avoided as a concept that is best suited to the corporates. In reality, marketing is a vital concept, philosophy and practice in any business of any type or size. The following 10 Tips are not the complete picture but should get you thinking about some of the things that really do matter in your business.

First Published on www.marketingsurvivalkit.com Read more >>

If marketing is at the centre of the business universe, then the Brand is at the centre of the marketing universe.

Every customer and potential customer has a relationship with your Brand – good or bad but never indifferent. This relationship does not simply influence purchasing behaviour, it dictates it. Your Brand franchise is the sum total of every tiny “behaviour” in which your Brand engages and each of those behaviours will either add to or detract from the relationship with your customer or potential customer. Read more >>

Single Minded Proposition? or Juvenile Twaddle?
Saatchi & Saatchi described the role of advertising as being “to make a single minded proposition come alive in a compelling way”. It is a powerful insight into how we, as human beings, receive, process and respond to information, something with which we are assaulted in increasing volumes, as each week goes by.  Read more >>