The Marketing Bureau

Integrating e-mail Marketing With Social Media
First Published on www.btobonline.com

B-to-C marketers are already melding social media and e-mail marketing, a tactic that marketers and analysts alike say is an important piece of a company strategy. However, b-to-b marketers aren't completely on board with the strategy. In fact, a recent Silverpop poll of more than 1,800 marketers (“Exploring the Differences and Similarities of B2C and B2B Marketing Tactics”) found that while 42% of b-to-c marketers are including links to social networking sites in their e-mail marketing campaigns, only 29% of b-to-b marketers have done similar integration. Read more >>

First Published on www.marketingmag.co.uk

LONDON - Despite 86% of the population using retail loyalty cards on a regular basis, 50% of shoppers do not think it is worthwhile collecting points, according to a new survey.
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It can be more trouble and expense than it's worth, and it can even do more harm than good. In what seems like the blink of an eye, the social media world has exploded into one of the most popular and accessible vehicles for brand visibility today. But is it the marketing silver bullet? Is it even the right thing for your business to be committing valuable resource to? Keith Kochberg counsels caution.

First published on www.forbes.com Read more >>

What Marketers Need To Know
by Andrea Learned

Whenever there's a significant change in society's needs, brands must evolve their products or services to best meet them. That is nothing new, and we are now in the midst of such change—a perfect storm brought on by the economic downturn, emerging consumer interest in sustainability, and the power of social media.

First Published on www.marketingprofs.com Read more >>