The Marketing Bureau

...(er, Busy Execs)
By Steve Tobak
First Published on BNET

Everybody’s buzzing about social media. Unfortunately, you’ve got a real job running finance, marketing, sales, or a whole damn company, which means you’ve got zero time to figure out how it fits into your business, organization, whatever, right? Read more >>

By Brian H Meredith
From the NZBusiness"Marketing Maestro" Archive
First published January 2005

Whether it was the Sony Store assistant # 1 who said “They are on a Qantas flight arriving this afternoon and we’ll have it for you by tomorrow”. Or the Sony Store Assistant #2 who, on the same day, said “There’s no way you’ll have it until January”. Or the Sony Store Assistant #3 who said of each of those statements “Who told you that?”  Read more >>

3 Examples of How to be Average
by Steve Parker, Jr.
First Published on www.imediaconnection.com

Yep, you read that right. Don’t question a thing. I’m about to tell you that what you’re doing, what you think is so great, is only average. So, sit back in your big leather chair, gaze out your corner office window and say to yourself, “That’s right, I’m a winner! I’m king of the world. I’m the big cheese,” because I’m about to prove you wrong and send your chair spinning. Read more >>

by Ariana Green  
First Published on www.hbr.org

Many people turn to networking when they're looking for a job, but the best time to build your network is before you need something; and the best time to keep that network strong is always. But what is the best way to do that? Simply collecting business cards and attending events may expand your number of contacts, but does not increase the likelihood that those contacts will benefit you in the future. To reap the benefits of networking when you need them, you must know how to make your network work for you, and how you can work for your network. Read more >>