The Marketing Bureau


Specialist Marketing & Communications Resourecs

08

Feb

How To Use Compliments To Help The Sale



By  Lori Pendleton
First Published on www.sellingpower.com  


Almost everyone appreciates a compliment, but not every compliment goes over well – especially in sales. Insincere compliments can turn off the customer instantly. After all, who wants to start a relationship with someone whose compliments sound contrived? Read more >>

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15

Dec

10 Sales Trends for 2012



By Nick Toman
Published on www.mlcwideangle.exbdblogs.com


It’s a unique occasion when we get to step back from the day-to-day of supporting our members’ decisions and reflect on where we believe the world of sales is headed. In 2011, the Sales Executive Council had thousands of interactions with sales executives around the globe, held dozens of conferences, examined hundreds of thousands data points, and we ended the year with a series of intimate roundtable discussions with leading CSOs. Read more >>

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05

Dec

An Example of Upselling That Works



Written by Mobilize Mail
First Published on
www.businessblogs.com

As most business owners know a long term relationship with a customer is built upon trust: trust that you will deliver what you sold, trust that your customer support is efficient, trust that they made the right decision choosing you over your competition. Read more >>

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21

Nov

Why Do Sales People Hate CRM?



And How Can We Help Them Love It?

By Neil Davey
First Published on www.mycustomer.com  


Experts explore why salespeople dislike CRM - and provide advice on how to get them to embrace it.   Read more >>

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