The Marketing Bureau

B2B Sales Practices Turning Off Customers
First Published on www.crmadvocate.com

United States - In a survey of more than 1,200 companies in the United States and Europe, McKinsey and Co. investigated what practices by sales representatives are most destructive to business-to-business relationships. Read more >>

First Published on www.btobonline.com

The conventional wisdom that marketers struggle with a broken, dysfunctional relationship with their counterparts in sales may not be entirely accurate, according to the results of a just-completed survey by BtoB and SaaS solution provider Genius.com.  Read more >>

The Art & Science of Win/Loss Analysis
by Rachel Corn, Robin Kahn

First published on www.marketingprofs.com

What better time to think about improving your company's sales-force effectiveness than now? With business growth more unpredictable than ever given the current economic climate, a win/loss analysis may be just the way to help you gain a quick advantage over the competition. Surprisingly, however, most companies don't leverage win/loss. Read more >>

First Published on www.marketingprofs.com

United States : Challenging economic times can serve as a catalyst for the entrepreneurial spirit and lead to the creation of much-needed new jobs: 69% more unemployed US workers started a business in 2009 than they did a year earlier, according to a report from TrendsSpotting. Read more >>