The Marketing Bureau

by Danyl Bosomworth
First Published on www.mycustomer.com   

As Smart Phones and Smart Phone Apps increase in usage we’re seeing a lot more interest in how to use QR codes (also known as 2D barcodes or mobile tagging) as a part of the marketing mix.Late last year Nielsen predicted that smart phones will be the dominant device by the end of 2011, so there’s certainly a reason to be taking this area more seriously. Read more >>

Offering a Better Fit for Today's Careful Consumers
First Published on knowledge@wharton

United States: Retailers looking for growth in today's economy might pick up a lesson or two from Coca-Cola's Freestyle vending machines.  Read more >>

by Steve W. Martin 
First Published on hbr.org

If you ask an extremely successful salesperson, "What makes you different from the average sales rep?" you will most likely get a less-than-accurate answer, if any answer at all. Frankly, the person may not even know the real answer because most successful salespeople are simply doing what comes naturally. Read more >>

By Peter Shankman
First Published on www.businessinsider.com  

I was going to call this article “All 'Social Media Experts' Need To Go Die In A Fire,” but I figured I should be nicer than that. But my title stands. If you call yourself a social media expert, don’t even bother sending me your resume. Read more >>