The Marketing Bureau


Specialist Marketing & Communications Resourecs

07

Sep

2 Little Words To Close More Sales



By Harvey Mackay
First Published on
inc.com

Are your prospects ready to buy? Eliminate the surprise factor and find out well before the close. Here's how. Read more >>

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22

Aug

Time To Professionalise Sales?



by Professor Deva Rangarajan
First Published on mycustomer.com  


Professor Deva Rangarajan believes that in order to fix some of its problems, sales needs to be treated as a professional occupation both within companies and externally.  Read more >>

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09

Aug

Mitigate The Risk In Social Media Selling



by Barbara Giamanco and Kent Gregoire  
First Published on hbr.org


It stands to reason that sales, the most social of business activities, would make use of social media. Platforms for online collaboration are rapidly changing the way we work, offering new ways to engage with customers, colleagues, and the world at large. Sales reps now have the ability to participate in global conversations about their products, their field, and their expertise. But some companies are so worried about potential mistakes or loss of control that they don't allow participation. That's a bad idea.  Read more >>

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31

Jul

Understanding Five Types of Sales Coaches



by Steve W. Martin
First Published on hbr.org  


Salespeople know they need a constant, accurate source of information that reveals the internal machinations of a potential customer's selection process. These "coaches" are individuals who provide accurate information about the sales cycle and competition. Read more >>

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