The Marketing Bureau

Despite signs of an economic recovery, most U.S. consumers are still spending money cautiously: Almost two-thirds of US adults (63%) say they have purchased more generic brands in the past six months to save money, while an additional 12% say they have considered doing so, according to a survey from Harris Interactive.

First published on www.marketingprofs.com Read more >>

6 Tips for Reaching Your Potential

We all have a tendency to fall back on old habits. Old habits feel safe and comfortable and familiar – a haven in a stormy economy and an uncertain job situation. “Salespeople look at what’s going on out there and don’t want to push the envelope too much,” observes Roz Usheroff, principal at The Usheroff Institute, an organization that helps frontline staff define a winning brand. “They don’t want to appear too radical. They think, ‘I want to keep my job, so I’ll just keep doing what I’m doing.’” There’s just one problem with this approach: It doesn’t push you forward.

First Published on www.sellingpower.com  Read more >>

Over the past year, social networking applications have proliferated across many departments in the corporation.  Sales departments especially are groups where "who you know" can mean the difference between success and failure.

Simon Bradstock takes that thought to the next logical level - it's not just who you know, but who you and your colleagues know that will enable your pipeline to grow.  Read more >>

Selling in Advertising. The sixth in a series of collections of useable quotations to make you look really smart in your next presentation or report.   Read more >>