The Marketing Bureau


Specialist Marketing & Communications Resourecs

06

Jun

How To Leverage Your Best Contacts



By Tom Searcy
First Published on
inc.com

Networking is not about collecting phone numbers; it's about doing business. Here's how to nurture contacts into relationships. Read more >>

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21

May

Stop Guesstimating Your Sales Forecasts



by Matthew Bellows 
First Published on hbr.org


For anyone running a sales organization, the 48 hours before a pipeline presentation are the worst days of the month. The pipeline meeting is where you tell management your team's sales forecast for the next month, and no matter how good your numbers were last month, your work life is a mess.  Read more >>

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11

May

Sales Lessons My Mum Taught Me



By Geoffrey James
First Published on www.inc.com


My mother taught me everything I really needed to know about selling. Here's her advice. Read more >>

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01

May

Lead Generation :: Entering A Golden Age?



By Christopher Hosford
First Published on www.btobonline.com


If direct marketing means anything, it's that its increasingly sophisticated ability to personalize messages should provide for better lead-generation and lead-management results. Add social media to the mix, as well as the accelerating ability to parse big data for better segmentation, and we may be entering a golden age of lead generation.  Read more >>

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