The Marketing Bureau

By Brian H Meredith
From the NZBusiness"Marketing Maestro" Archive
First published January 2005

Whether it was the Sony Store assistant # 1 who said “They are on a Qantas flight arriving this afternoon and we’ll have it for you by tomorrow”. Or the Sony Store Assistant #2 who, on the same day, said “There’s no way you’ll have it until January”. Or the Sony Store Assistant #3 who said of each of those statements “Who told you that?”  Read more >>

Lead Fulfilment  
By David Lowndes  
First Published on www.btobonline.com

As marketing professionals, we are tasked not only with generating initial interest in our company's products and services but also with filling the sales pipeline with qualified leads and helping our sales force close the deals. Here are some tips to support sales and drive business: Read more >>

First Published on BusinessBlogs

Managers and sales personnel need to have the right qualifications to be part of a sales team, but they also need to have the right kind of personality to be successful salespeople. Read more >>

Says Cranfield/Silent Edge Study
First Published on www.mycustomer.com

Only a third of salespeople are effective, according to a new research project – but the good news is that by understanding behaviour types, businesses can drive improvements in their sales force. Read more >>