The Marketing Bureau

by Matthew Dixon and Brent Adamson 
First Published on hbr.org 

Ask any sales leader how selling has changed in the past decade, and you'll hear a lot of answers but only one recurring theme: It's a lot harder. Yet even in these difficult times, every sales organization has a few stellar performers. Who are these people? How can we bottle their magic? Read more >>

by Danyl Bosomworth
First Published on www.mycustomer.com   

As Smart Phones and Smart Phone Apps increase in usage we’re seeing a lot more interest in how to use QR codes (also known as 2D barcodes or mobile tagging) as a part of the marketing mix.Late last year Nielsen predicted that smart phones will be the dominant device by the end of 2011, so there’s certainly a reason to be taking this area more seriously. Read more >>

Offering a Better Fit for Today's Careful Consumers
First Published on knowledge@wharton

United States: Retailers looking for growth in today's economy might pick up a lesson or two from Coca-Cola's Freestyle vending machines.  Read more >>

by Steve W. Martin 
First Published on hbr.org

If you ask an extremely successful salesperson, "What makes you different from the average sales rep?" you will most likely get a less-than-accurate answer, if any answer at all. Frankly, the person may not even know the real answer because most successful salespeople are simply doing what comes naturally. Read more >>