The Marketing Bureau

.....To Take Over The Social Advertising Lead
By Christopher Hosford
First Published on btobonline.com

Twitter Inc. has always been a b2b marketing favorite, virtually tied with LinkedIn and Facebook in the earned and owned categories of social participation. Recently, however, the microblogging service has unveiled a number of moves to make the third, paid leg of social activity just as valuable to marketers.  Read more >>

Facebook versus LinkedIn
by James Trumbly
First Published on imediaconnection

LinkedIn is the go-to website for most B2B marketers when it comes to networking and expanding their client base. But is it really the best place to get the job done? According to some studies, Facebook offers just as much if not more opportunity to reach your professional audience. Let’s take a look at how the two sites stack up side by side. Read more >>

By Brian H Meredith
From the NZBusiness"Marketing Maestro" Archive
First published February 2013 

It’s new. It’s growing in popularity and it’s reinventing just about every aspect of communications in our business and personal lives. It’s dynamic. It’s chaotic. And it’s still frightening the life out of many marketers. From the CMOs (Chief Marketing Officers) of multinational brands to the owner/operators of our smallest businesses, there is fear, confusion and uncertainty. It is Social Media and its’ spawning of the concept of Social Marketing. Read more >>

By Matt Rosenberg
First Published on imediaconnection.com  

Remember the time before the "like" button?  Back then, we told Facebook our interests. Our interests were brush strokes that helped fill in the picture of who we are to our friends, the way we used to go to a new friend's home and look at their record collections (when there were records) or their bookshelves (when there were books) to get to know them better through these personal badges. Interests were converted to "likes" when that little button came into our lives. Why the button?  Facebook understood that to create value for advertisers, they needed a lightweight, low commitment way to open a communication channel between brands and people.  Read more >>