The Marketing Bureau

By Jeff Haden 
First Published on inc.com  

Somewhere along the line you started treating it more like a resume. It's time to fix that. Read more >>

By Jack Springman
First Published on www.mycustomer.com  

Any CRM veteran reading through the array of analysts’ reports, articles and blog pieces on social media generally and social media CRM in particular could be forgiven for thinking of baseball legend Yogi Berra’s quote “It’s déjà vu all over again.”  Read more >>

By Steven Howard
First Published in Steven Howard’s
“Monday Morning Marketing Memo”

Numerous reports are showing that Chief Marketing Officers (CMOs) in major organizations are feeling overwhelmed these days trying to cope with the escalating rise of social media marketing. I suspect most small business owners (SBOs) are feeling the same way, or worse, especially those who are effectively their own chief marketing officers. Read more >>

Heinz Turns Facebook Flub Into Engagement Flurry
By Christopher Heine 
First Published on www.clickz.com

United States - Heinz has increased its Facebook likes by 40,000 since telling the New York Times three weeks ago that it would exclusively sell a new product for a limited time on the social site. For social media marketers, it seemed like a brilliant play. But then a major hiccup ensued earlier this week. Read more >>