The Marketing Bureau


Specialist Marketing & Communications Resourecs

08

Nov

The Power of "We"


By Paul Gillin
First Published on www.btobonline.com


The manager of the Mansion on Peachtree hotel in Atlanta has it pretty good these days. The Mansion is the top-rated hotel in the city on TripAdvisor.com, with 163 reviews, nearly all of them five stars. The endorsement has enabled the Mansion to hold its premium prices and cut its acquisition costs. It's also got the staff hopping to maintain the coveted top position.  Read more >>

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07

Nov

Manchester United Going Social - Globally


by Sarah Shearman
First Published on
www.marketingmagazine.co.uk

United Kingdom - Manchester United is building its own branded global social network and media outlet, with the aim of targeting its international base of an estimated 350m supporters. Read more >>

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18

Oct

CMOs Fail To Cope With....


....Real Time Brand Conversations, Says IBM

by Matthew Chapman
First Published on
www.marketingmagazine.co.uk

United Kingdom - The majority of chief marketers admit they are not sufficiently aware of real-time conversations about their brands, according to an international study of more than 1,700 chief marketing officers (CMOs) by IBM. Read more >>

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14

Oct

Social Media "A Long Term Investment"


In The Minds of Brands, Finds Study

by Sarah Shearman,
First Published on www.marketingmagazine.co.uk

United Kingdom : Seven out of 10 marketers believe their CEO understands the importance of social media, while nearly eight out of 10 view it as a long-term investment, according to a new study from ISBA and Havas Media Social.  Read more >>

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