The Marketing Bureau

Launches Private Social Network  
Posted by Cath Everett
First Published on www.mycustomer.com  

Marc Benioff has an unusual wish: "I want a relationship with my car in the same way we have a relationship with our friends on social networks." He's got a like minded individual in Akio Toyoda, president of Toyota who says he always talks to his car: "I hope cars can become friends with their users." Read more >>

Marketing Insights
By Elisa Camahort Page
First Published on www.imediaconnection.com

In April 2011, BlogHer released its fourth annual in-depth look at women in social media, the Social Media Matters Study, conducted by The Nielsen Co. and co-sponsored by Ketchum. Partnering with Nielsen, we compared a sample of women from the general population to a sample from the BlogHer community. Read more >>

5 Reasons Why  
By Jonathan Salem Baskin
First Published on www.imediaconnection.com  

Dangerous assumptions -  A lot of smart, creative people make a compelling case for social media marketing and encourage brands to shift more money into such activities. But the latest news from some of social media's business pioneers challenges the very assumptions upon which those decisions are based.  Read more >>

....By Budget Constraints and Cost Fears
by Cath Everett
First Published on www.mycustomer.com

Although corporate social responsibility activities can help to attract and retain customers and boost profitability, short-term budgetary constraints and cost fears are acting as a break on fulfilling objectives. Read more >>