QR Codes & Social Media Have Little Impact for Shoppers
By Ted Mininni
First Published on www.marketingprofs.com
“As much as people embrace all things digital, they’re much fussier when they turn into actual shoppers. In fact, QR codes and social media have very little impact, according to new research from Catapult Action-Biased Marketing, a Westport Connecticut-based researcher.” Those are the opening lines of a recent Media Post Marketing Daily article, “Shoppers Spurn Social, QR Codes.” Read more >>
25
Jan
Marketing Study Shocker!
04
Jan
7 Small Business Marketing Predictions
For 2012
By Mike Frey
First Published on www.thecustomercollective.com
While many things will happen in 2012 here are 7 that I think we’ll see and in some cases I really hope we’ll see. Read more >>
Comments
Post has no comments.13
Dec
The Trap of Social Media Noise
Extracted, With Kind Permission,
From Seth Godin’s Blog
If we put a number on it, people will try to make the number go up. Read more >>
Comments
Post has no comments.08
Dec
6 Steps To A More Marketable LinkedIn Profile
By Jeff Haden
First Published on inc.com
Somewhere along the line you started treating it more like a resume. It's time to fix that. Read more >>
Comments
Great find, Brian. Here's another good one I saw on INC. An article by Marla Tabaka on how to get the most out of your LinkedIn profile: Unlock The Secrets of LinkedIn > http://www.inc.com/marla-tabaka/make-linkedin-worth-your-networking-time.html?nav=next
Ah yes, for individuals, LinkedIn is so much more than an online CV. It's a personal branding toolkit. As for companies, it's a social platform for business networking, lead generation and brand marketing.
Ah yes, for individuals, LinkedIn is so much more than an online CV. It's a personal branding toolkit. As for companies, it's a social platform for business networking, lead generation and brand marketing.
Archive
Tags
- advertising (60)
- b2b (13)
- brand (104)
- brand behaviour (92)
- business (48)
- business planning (17)
- business success (44)
- charity (4)
- christmas (1)
- collaboration (4)
- competition (9)
- competitive intelligence (2)
- consultant (1)
- consultants (4)
- consumer empowerment (7)
- consumer trends (37)
- corporate culture (15)
- crisis communications (10)
- crisis marketing (7)
- crm (36)
- customer centricity (91)
- customer engagement (107)
- customer experience management (96)
- customer service (99)
- digital media (71)
- e-marketing (78)
- ethics (22)
- facebook (33)
- featured service line (1)
- finance (2)
- for profit (3)
- fundraising (3)
- future of marketing (12)
- glossary (1)
- Google (9)
- governance (4)
- great business (15)
- humour (34)
- innovation (25)
- Leadership (1)
- LinkedIn (3)
- management (44)
- marcoms (123)
- market orientation (12)
- market research (22)
- marketing (136)
- marketing audit (7)
- marketing concept (22)
- marketing consultant (3)
- Marketing News (14)
- marketing paradigm (13)
- marketing planning (43)
- marketing strategy (62)
- measurement (24)
- media skills (2)
- Meredith's Musings (18)
- mini marketing directors (2)
- mobile marketing (20)
- New Marketing Paradigm (9)
- not for profit (2)
- online (47)
- people (33)
- philosophy (16)
- presentation skills (6)
- print media (1)
- product (11)
- proposition (7)
- quotations (80)
- recruitment (3)
- relationship marketing (13)
- roi (8)
- sales (44)
- seo (4)
- service (6)
- service sector (2)
- Small Business (12)
- smes (9)
- social marketing (65)
- social media (66)
- social networking (55)
- sponsorship (9)
- Strategy (39)
- Stuff We Like (1)
- thinking (12)
- tmb services (13)
- TME (Total Marketing Effect) (6)
- trade shows (1)
- training (6)
- trends (28)
- twitter (23)
- unplanned messages (10)
Our Work
-
Forsyth Barr Stadium At University Plaza Private Sector Fundraising
-
University of Auckland Business School Marketing Short Course Development & Implementation
-
Surgical and Psychiatry Registrars Communications and Presentation Skills Training
-
New Zealand America’s Cup Challenge Sponsorship Strategy
Comments
Post has no comments.