The Marketing Bureau


Specialist Marketing & Communications Resourecs

06

Dec

Is Social Media Serving Your Business Strategy?



By Jack Springman
First Published on www.mycustomer.com
 

Any CRM veteran reading through the array of analysts’ reports, articles and blog pieces on social media generally and social media CRM in particular could be forgiven for thinking of baseball legend Yogi Berra’s quote “It’s déjà vu all over again.”  Read more >>

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28

Nov

Managing Social Media Marketing



By Steven Howard
First Published in Steven Howard’s
“Monday Morning Marketing Memo”


Numerous reports are showing that Chief Marketing Officers (CMOs) in major organizations are feeling overwhelmed these days trying to cope with the escalating rise of social media marketing. I suspect most small business owners (SBOs) are feeling the same way, or worse, especially those who are effectively their own chief marketing officers. Read more >>

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Amar Trivedi commented on 01-Dec-2011 05:31 PM
Nice article, Brian. Enjoyed reading it. Where's the strategy? Who's the Leader? Integration is Key... those are some really strong points there. An article I wrote on social media found its way into AdMedia NZ 2011. Would love your thoughts on it > http://goo.gl/xQnvU

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22

Nov

Pleasing The Boss



A Social Media Planner's Guide 

By Melonie Gallegos
First Published on www.imediaconnection.com

It's that time again, and I'm not only talking about turkey and gifts. It's the 11th hour, when most marketing departments and agencies are budget-crunching and determining the coming year's next brilliant marketing plan. We frantically multitask, running the biggest campaigns of the year during the holiday season while juggling turkeys and gifts. Read more >>

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08

Nov

The Power of "We"


By Paul Gillin
First Published on www.btobonline.com


The manager of the Mansion on Peachtree hotel in Atlanta has it pretty good these days. The Mansion is the top-rated hotel in the city on TripAdvisor.com, with 163 reviews, nearly all of them five stars. The endorsement has enabled the Mansion to hold its premium prices and cut its acquisition costs. It's also got the staff hopping to maintain the coveted top position.  Read more >>

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