The Marketing Bureau

Boston—Social networking is a key channel for customers to keep track of their favourite companies and is pushing those companies to get active in social media marketing, according to a new study from market research company Invoke Solutions. Read more >>

By Michael Estrin
First Published on www.imediaconnection.com

Right up front I should say that I think I'm suffering from bubble fatigue. I entered the workforce just before the dotcom bubble went bust. Since then, it seems as though bubbles have dominated much of my adult life. If I'm not hearing about a bubble that just burst, I'm wondering if we're in the middle of some bubble that's about to burst. And yet for all this talk of bubbles, there seems to be no talk of a bubble for bubbles.  Read more >>

Seven Tips for Effective Marketing
by Robert Gourley
First Published on www.marketingprofs.com

Millions of people are connecting through social media, so it's no wonder that advertisers and marketers are hustling to get in on the action. In the past year, we've seen many brands step into this new world only to fail miserably. After one analyzes many of the marketing flops on Twitter, the underlying issue becomes apparent: To be an effective marketer on Twitter, you must first stop thinking like one. Read more >>

Michael Carney is a good friend of The Marketing Bureau and, more importantly, is a highly experienced and talented specialist in the Social Media space. Michael's eCourse provides a solid grounding in the concept and basics of Social Media Marketing as well as detailed, step by step instructions on how to build a Social Media programme. Read more >>