The Marketing Bureau


Specialist Marketing & Communications Resourecs

16

Jan

Make Your Brand More "Likeable"



By Matt Rosenberg
First Published on imediaconnection.com  


Remember the time before the "like" button?  Back then, we told Facebook our interests. Our interests were brush strokes that helped fill in the picture of who we are to our friends, the way we used to go to a new friend's home and look at their record collections (when there were records) or their bookshelves (when there were books) to get to know them better through these personal badges. Interests were converted to "likes" when that little button came into our lives. Why the button?  Facebook understood that to create value for advertisers, they needed a lightweight, low commitment way to open a communication channel between brands and people.  Read more >>

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17

Dec

6 Social-Digital Trends for 2013



by David Armano 
First Published on hbr.org
  

It's that time of year again — time to take a stab at what's going to matter in the year ahead as technology continues to influence how we work and live. David Armano of Edelman Digital shares his thoughts, views and perspectives. Read more >>

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16

Nov

How To....



....Safely Experiment With Social Media Marketing

By Greg Kihlstrom
First Published on imediaconnection


At some point in your career, you've probably been in the position where you think you are doing a phenomenal job marketing your organization. You are proud of the bulletproof strategy you've created, pleased with the tactics you are using to achieve the strategy, and thrilled with the measurable results you are able to report. But one day, you get the message from leadership that "everyone else is using (insert latest internet fad here), why aren't we?"  Read more >>

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03

Oct

5 Social Lessons for Small Business....


....From Big Business.

First Published on marketingprofs.com

Social may democratize the marketing landscape, but big businesses still have the upper hand in terms of best-practices, simply because they have more resources to devote to new media. What's a smaller marketer to do to keep pace in the social space? Here's some help. Read more >>

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