The Marketing Bureau

By Jack Springman
First Published on www.mycustomer.com  

Any CRM veteran reading through the array of analysts’ reports, articles and blog pieces on social media generally and social media CRM in particular could be forgiven for thinking of baseball legend Yogi Berra’s quote “It’s déjà vu all over again.”  Read more >>

By Steven Howard
First Published in Steven Howard’s
“Monday Morning Marketing Memo”

Numerous reports are showing that Chief Marketing Officers (CMOs) in major organizations are feeling overwhelmed these days trying to cope with the escalating rise of social media marketing. I suspect most small business owners (SBOs) are feeling the same way, or worse, especially those who are effectively their own chief marketing officers. Read more >>

A Social Media Planner's Guide 
By Melonie Gallegos
First Published on www.imediaconnection.com

It's that time again, and I'm not only talking about turkey and gifts. It's the 11th hour, when most marketing departments and agencies are budget-crunching and determining the coming year's next brilliant marketing plan. We frantically multitask, running the biggest campaigns of the year during the holiday season while juggling turkeys and gifts. Read more >>

By Paul Gillin
First Published on www.btobonline.com

The manager of the Mansion on Peachtree hotel in Atlanta has it pretty good these days. The Mansion is the top-rated hotel in the city on TripAdvisor.com, with 163 reviews, nearly all of them five stars. The endorsement has enabled the Mansion to hold its premium prices and cut its acquisition costs. It's also got the staff hopping to maintain the coveted top position.  Read more >>