The Marketing Bureau

....And How to Avoid Them
by Josh Frith
First Published on www.marketingmag.com.au  

As a marketer your aim is to engage, inform and entice customers to buy your product or service and become brand advocates. One thing you don’t want to do is to annoy them. There are many common mistakes companies make that will lead to customers switching off, or even worse, telling friends and family negative things about your brand. Read more >>

by Sarah Shearman
First Published on www.marketingmagazine.co.uk

United Kingdom - Manchester United is building its own branded global social network and media outlet, with the aim of targeting its international base of an estimated 350m supporters. Read more >>

First Published on www.marketingmag.com.au

Not only did the New Zealand All Blacks walk away champions of the Rugby World Cup, they also emerged leaders of social media during the tournament. With over 1.2 million Facebook fans and 66,000 Twitter followers, PR and digital agency Lewis PR announced yesterday that the Kiwis claimed the crown for the strongest social media following. Read more >>

....Real Time Brand Conversations, Says IBM
by Matthew Chapman
First Published on www.marketingmagazine.co.uk

United Kingdom - The majority of chief marketers admit they are not sufficiently aware of real-time conversations about their brands, according to an international study of more than 1,700 chief marketing officers (CMOs) by IBM. Read more >>