The Marketing Bureau


Specialist Marketing & Communications Resourecs

14

Sep

Facebook's Open Graph



5 Things Marketers Must Know

By Brad Klaus
First Published on imediaconnection.com  


As social networks have evolved, so have the ways in which people share, consume, and discover information. The consumer has now become a brand's most influential stakeholder, wielding the ability to influence friends and peers significantly more than advertisers. This shift in power has caused a corresponding transformation in social networks and how brands use them to engage with and market to consumers. Facebook's Open Graph, for example, is a formidable force that is changing the way brands and consumers interact.  Read more >>

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14

Sep

Social Marketing Killing Corporate Website?



By Aaron Dun
First Published on btobonline  


Is the Gilded Age of the corporate website in decline, or are these sites merely being transformed by the rapid rise of the social communities that surround them? The answer has great implications for marketers—and their content strategies—as they adapt to market changes, new online social tools and platforms and new customer behaviours.  Read more >>

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09

Aug

Mitigate The Risk In Social Media Selling



by Barbara Giamanco and Kent Gregoire  
First Published on hbr.org


It stands to reason that sales, the most social of business activities, would make use of social media. Platforms for online collaboration are rapidly changing the way we work, offering new ways to engage with customers, colleagues, and the world at large. Sales reps now have the ability to participate in global conversations about their products, their field, and their expertise. But some companies are so worried about potential mistakes or loss of control that they don't allow participation. That's a bad idea.  Read more >>

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31

Jul

Facebook's Biggest Problem



By Phil Simon
First Published on
inc.com

The social network is making money--but not enough for Wall Street. Here's why small business, in part, is to blame.  Read more >>

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