The Marketing Bureau


Specialist Marketing & Communications Resourecs

05

Jul

Millennials Add Social Savvy to Marketing Mix



By Sean Callahan
First Published on www.btobonline.com


Ginny Skalski had an idea, so she went ahead and ran with it. To demonstrate how her company's LED lights are energy efficient and emit less heat than incandescent bulbs, this social media specialist at CREE Inc. shot a video. It showed an incandescent bulb and an LED light, each shining on a chocolate Easter bunny. Read more >>

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06

Jun

Social Media vs Traditional Marketing



Complement Not Replace

By Chris Summers
First Published on www.mycustomer.com  


Chris Summers of Services and People lifts the lid on practical ways that social media can drive traditional marketing.  Read more >>

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29

May

Brands Dumb If They Drive Traffic To Facebook



Says Ray Wang

Posted by Natalie Brandweiner
First Published on www.mycustomer.com 


MyCustomer.com caught up with analyst Ray Wang at SAP's Forum event to discuss how IT convergence and social media are shifting what it means to engage.  Read more >>

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22

May

The Best Times To Post on Social Networks



By Jason Fell
First Published on entrepreneur.com


Managing social media for your business can be a tricky endeavour. Which pictures should you share on Facebook? What industry news should you tweet about on Twitter? What topic should you blog about on Tumblr?  Read more >>

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