The Marketing Bureau

By Jonathan Salem Baskin
First Published on www.imediaconnection.com

The internet isn't a stand-alone experiential platform but rather a transitional or enabling tool for experience; it's for enabling actions that derive from and contribute to actions in the real world.  Read more >>

By Peter Shankman
First Published on www.businessinsider.com  

I was going to call this article “All 'Social Media Experts' Need To Go Die In A Fire,” but I figured I should be nicer than that. But my title stands. If you call yourself a social media expert, don’t even bother sending me your resume. Read more >>

Launches Private Social Network  
Posted by Cath Everett
First Published on www.mycustomer.com  

Marc Benioff has an unusual wish: "I want a relationship with my car in the same way we have a relationship with our friends on social networks." He's got a like minded individual in Akio Toyoda, president of Toyota who says he always talks to his car: "I hope cars can become friends with their users." Read more >>

Marketing Insights
By Elisa Camahort Page
First Published on www.imediaconnection.com

In April 2011, BlogHer released its fourth annual in-depth look at women in social media, the Social Media Matters Study, conducted by The Nielsen Co. and co-sponsored by Ketchum. Partnering with Nielsen, we compared a sample of women from the general population to a sample from the BlogHer community. Read more >>