QR Codes & Social Media Have Little Impact for Shoppers
By Ted Mininni
First Published on www.marketingprofs.com
“As much as people embrace all things digital, they’re much fussier when they turn into actual shoppers. In fact, QR codes and social media have very little impact, according to new research from Catapult Action-Biased Marketing, a Westport Connecticut-based researcher.” Those are the opening lines of a recent Media Post Marketing Daily article, “Shoppers Spurn Social, QR Codes.” Read more >>
25
Jan
Marketing Study Shocker!
09
Jan
Forget Networking.Get Sweatworking!
First Published in The Independent
United Kingdom - Into the glossary of business buzz phrases - "greed is good", "lunch is for wimps" and the ubiquitous "thinking outside the box" - have come some lean new contenders. Read more >>
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Jan
7 Small Business Marketing Predictions
For 2012
By Mike Frey
First Published on www.thecustomercollective.com
While many things will happen in 2012 here are 7 that I think we’ll see and in some cases I really hope we’ll see. Read more >>
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Post has no comments.13
Dec
The Trap of Social Media Noise
Extracted, With Kind Permission,
From Seth Godin’s Blog
If we put a number on it, people will try to make the number go up. Read more >>
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