The Marketing Bureau

Yahoo! has signed up David Beckham as its first global sports ambassador, as it looks to gain momentum in its marketing tussle with Google.  Read more >>

And How To Overcome Them

Social Media is the hottest topic in marketing circles right now and many Kiwi businesses are feeling pressured to get involved with social outlets such as Facebook or Twitter. For many marketers, however, the social media space is fraught with danger.  Read more >>

Most small businesses haven't figured out how to promote themselves on Flickr—and that means you can get an edge on the competition. And in a recent post at the Influential Marketing Blog, Rohit Bhargava offers several useful how-to pointers. Read more >>

By Kaitlyn Thompson
First Published on www.btobonline.com

Chicago—Microsoft Corp. this morning unveiled Gov2Social, a Web site where visitors can find state and local government officials using social media. Microsoft, one of four presenters at this morning’s BtoB NetMarketing Breakfast, said the new site is the latest part of its the Bright Side of Government initiative, which already has a presence on Faceboo, Twitter and YouTube. Read more >>