The Marketing Bureau


Specialist Marketing & Communications Resourecs

17

Dec

6 Social-Digital Trends for 2013



by David Armano 
First Published on hbr.org
  

It's that time of year again — time to take a stab at what's going to matter in the year ahead as technology continues to influence how we work and live. David Armano of Edelman Digital shares his thoughts, views and perspectives. Read more >>

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16

Nov

How To....



....Safely Experiment With Social Media Marketing

By Greg Kihlstrom
First Published on imediaconnection


At some point in your career, you've probably been in the position where you think you are doing a phenomenal job marketing your organization. You are proud of the bulletproof strategy you've created, pleased with the tactics you are using to achieve the strategy, and thrilled with the measurable results you are able to report. But one day, you get the message from leadership that "everyone else is using (insert latest internet fad here), why aren't we?"  Read more >>

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03

Oct

5 Social Lessons for Small Business....


....From Big Business.

First Published on marketingprofs.com

Social may democratize the marketing landscape, but big businesses still have the upper hand in terms of best-practices, simply because they have more resources to devote to new media. What's a smaller marketer to do to keep pace in the social space? Here's some help. Read more >>

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14

Sep

Facebook's Open Graph



5 Things Marketers Must Know

By Brad Klaus
First Published on imediaconnection.com  


As social networks have evolved, so have the ways in which people share, consume, and discover information. The consumer has now become a brand's most influential stakeholder, wielding the ability to influence friends and peers significantly more than advertisers. This shift in power has caused a corresponding transformation in social networks and how brands use them to engage with and market to consumers. Facebook's Open Graph, for example, is a formidable force that is changing the way brands and consumers interact.  Read more >>

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