The Marketing Bureau

By The Newshound

First Published on www.marketingmag.com.au

Sydney - Nielsen has released a study suggesting that Australian marketers are allocating more of their budget to digital than TV, radio or outdoor. The 'Community Engine 2010 Social Media Business Benchmarking Study' also found that 70% of all Australian businesses intend conducting some form of social media activity this year, compared with just 40% in 2008. Read more >>

Integrating e-mail Marketing With Social Media
First Published on www.btobonline.com

B-to-C marketers are already melding social media and e-mail marketing, a tactic that marketers and analysts alike say is an important piece of a company strategy. However, b-to-b marketers aren't completely on board with the strategy. In fact, a recent Silverpop poll of more than 1,800 marketers (“Exploring the Differences and Similarities of B2C and B2B Marketing Tactics”) found that while 42% of b-to-c marketers are including links to social networking sites in their e-mail marketing campaigns, only 29% of b-to-b marketers have done similar integration. Read more >>

By Barbara Ortutay

First Published on www.nzherald.co.nz

NEW YORK - In a sharp reversal, more young women are now embracing online communities than their male counterparts, a new study says. Read more >>

First Published on www.marketingmag.com.au

World renowned socialites that they are, (“g’day mate, I’ll just throw another prawn on the barbie”), our dear friends across the ditch are showing signs of a new and leading edge obsession – with social media.  An RMIT University lecturer has warned that Australians are revealing signs of ‘obsessive-compulsive behaviour’ in their use of social media. Read more >>