The Marketing Bureau

by Barbara Giamanco and Kent Gregoire  
First Published on hbr.org

It stands to reason that sales, the most social of business activities, would make use of social media. Platforms for online collaboration are rapidly changing the way we work, offering new ways to engage with customers, colleagues, and the world at large. Sales reps now have the ability to participate in global conversations about their products, their field, and their expertise. But some companies are so worried about potential mistakes or loss of control that they don't allow participation. That's a bad idea.  Read more >>

By Phil Simon
First Published on inc.com

The social network is making money--but not enough for Wall Street. Here's why small business, in part, is to blame.  Read more >>

Says Ray Wang
Posted by Natalie Brandweiner
First Published on www.mycustomer.com 

MyCustomer.com caught up with analyst Ray Wang at SAP's Forum event to discuss how IT convergence and social media are shifting what it means to engage.  Read more >>

We've Got Good News & Bad News
By Becky Carroll
First Published on The CMO Site  

Corporate blogging is on the decline, being replaced by tools such as Facebook and LinkedIn, according to a recent study. That's bad news, but it's not all bad. Read more >>