The Marketing Bureau

by Sarah Shearman
First Published on www.marketingmagazine.co.uk

United Kingdom - Manchester United is building its own branded global social network and media outlet, with the aim of targeting its international base of an estimated 350m supporters. Read more >>

....Real Time Brand Conversations, Says IBM
by Matthew Chapman
First Published on www.marketingmagazine.co.uk

United Kingdom - The majority of chief marketers admit they are not sufficiently aware of real-time conversations about their brands, according to an international study of more than 1,700 chief marketing officers (CMOs) by IBM. Read more >>

In The Minds of Brands, Finds Study
by Sarah Shearman,
First Published on www.marketingmagazine.co.uk

United Kingdom : Seven out of 10 marketers believe their CEO understands the importance of social media, while nearly eight out of 10 view it as a long-term investment, according to a new study from ISBA and Havas Media Social.  Read more >>

(And Why You Aren't Getting The Results You Expected)
By Andrew Haddleton
First Published on www.im4local.com

I was having a chat with Brian Meredith of The Marketing Bureau (they are always fun and insightful). We were talking about the low levels of response people have on their websites and it inspired me to these thoughts. Read more >>