The Marketing Bureau

First Published on www.marketingprofs.com

Spain and the Netherlands may have been the World Cup finalists but official World Cup advertisers in the US and UK also scored big with TV viewers during the first half of the tournament and their ads outperformed those of non-sponsors, according to Nielsen. Read more >>

Yahoo! has signed up David Beckham as its first global sports ambassador, as it looks to gain momentum in its marketing tussle with Google.  Read more >>

LONDON - New teams and line-ups will make F1 a force to be reckoned with this season, writes Joe Thomas.

First Published on www.marketingmag.co.uk

With Max Mosley out and two new teams in, when the season starts this weekend Formula One will begin a new era - one in which the sport could become even more compelling for brands. Read more >>

If marketing is at the centre of the business universe, then the Brand is at the centre of the marketing universe.

Every customer and potential customer has a relationship with your Brand – good or bad but never indifferent. This relationship does not simply influence purchasing behaviour, it dictates it. Your Brand franchise is the sum total of every tiny “behaviour” in which your Brand engages and each of those behaviours will either add to or detract from the relationship with your customer or potential customer. Read more >>