The Marketing Bureau

....In One Person’s Opinion
By Guy Hedderwick
Commercial Director
Dunedin Venue Management Ltd

Sponsorship is often the difference between financial success or failure; the difference between a great customer experience and bad one. The great venues of the world seem to easily attract sponsorship but what about those like mine stuck in the Southern most City in the world in a country with only 4 million people; Dunedin, New Zealand, a place many people have never heard of? Read more >>

With Social Responsibility
First Published on www.marketingprofs.com

"It's a global trend," writes Geri Stengel at MarketingProfs. "Consumers want to buy from, employees want to work for, and other businesses want supplies from, socially responsible enterprises." So how can you demonstrate your commitment while improving your bottom line?  Read more >>

First Published on www.marketingprofs.com

Spain and the Netherlands may have been the World Cup finalists but official World Cup advertisers in the US and UK also scored big with TV viewers during the first half of the tournament and their ads outperformed those of non-sponsors, according to Nielsen. Read more >>

Yahoo! has signed up David Beckham as its first global sports ambassador, as it looks to gain momentum in its marketing tussle with Google.  Read more >>