The Marketing Bureau


Specialist Marketing & Communications Resourecs

18

Nov

How To Think Creatively


By Tony Schwartz
First Published on hbr.org


I grew up hungry to do something creative, to set myself apart. I also believed creativity was magical and genetically encoded. As early as the age of 8, I began sampling the arts, one after another, to see if I'd inherited some gift.  Read more >>

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21

Oct

How Great Companies Think Differently



by Rosabeth Moss Kanter
First Published on
hbr.org

Traditional theories of the firm are dominated by the notion of opposition between capital and labor, disconnecting business from society and posing conflicts between them. According to this view, companies are nothing more than money-generating machines. By contrast, great companies use a different operating logic.  Read more >>

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24

Mar

Think Outside The Jar


Wise Advice For Solo Business Owners

By  Robert Gerrish
First Published on www.flyingsolo.com.au


Schools have gone back and there’s a sense of quiet relief around the household. Particularly for the geckos in our garden. Here’s why.  Read more >>

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25

Jan

Find the Revolution Before It Finds You


A Blog Post by Bill Taylor
on
hbr.org

Ray Davis, president and CEO of Umpqua Holdings, is one of my favorite CEOs. That's not because he's brash, colorful, or combative — he's none of those things. But over the last 16 years, he's done something few leaders ever do. He's figured out how to stay ahead of the transformations in technology, markets, and culture that have shaken his competitors in the financial-services world, and built a brand that stands for something special, hopeful, even meaningful in an industry that is profoundly broken. Read more >>

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