The Marketing Bureau

By Brian H Meredith
From the NZBusiness Magazine"Marketing Maestro" Archive.
First published May 2008

I spend at least a couple of hours a week sitting in Air New Zealand’s Koru Lounges around the country waiting to board flights. It is an enlightening, if not an enlivening, experience. New Zealand must comprise some of the most boring, slovenly and uninspiring group of business air travelers in the known universe.  Read more >>

First Published on www.marketingprofs.com
OK. Time to clear your mind and consider some findings from Tremor, a subsidiary of Procter & Gamble that focuses on word-of-mouth (WOM). Tremor is populated by cognitive scientists whose job is to study the brain, then apply their knowledge to marketing. Read more >>

Extracted from Robert Heller’s Management Newsletter
www.thinkingmanagers.com
The world is full of gurus, consultants, authors, speakers and others who will proffer their Secrets of Success checklist at the drop of a coin (into their pockets, preferably). Robert Heller and Edward de Bono have a better track record than most and the currency of their list is, therefore, arguably greater. See what you think. Read more >>

If marketing is at the centre of the business universe, then the Brand is at the centre of the marketing universe.

Every customer and potential customer has a relationship with your Brand – good or bad but never indifferent. This relationship does not simply influence purchasing behaviour, it dictates it. Your Brand franchise is the sum total of every tiny “behaviour” in which your Brand engages and each of those behaviours will either add to or detract from the relationship with your customer or potential customer. Read more >>