The Marketing Bureau

By Umair Haque
First Published on hbr.org

Business is, above all, busy. And maybe it's too busy. Let's face it. Most of us spend most of our time chasing the immediate reward, the short-run "objective," the near-term "goal — in short, the expedient and the convenient.  Read more >>

First Published on www.marketingprofs.com

It's one thing to market to people just like you. But what if you have nothing in common with your target audience? How do you get inside their head? Read more >>

By Brian H Meredith
From the NZBusiness Magazine"Marketing Maestro" Archive.
First published May 2008

I spend at least a couple of hours a week sitting in Air New Zealand’s Koru Lounges around the country waiting to board flights. It is an enlightening, if not an enlivening, experience. New Zealand must comprise some of the most boring, slovenly and uninspiring group of business air travelers in the known universe.  Read more >>

First Published on www.marketingprofs.com
OK. Time to clear your mind and consider some findings from Tremor, a subsidiary of Procter & Gamble that focuses on word-of-mouth (WOM). Tremor is populated by cognitive scientists whose job is to study the brain, then apply their knowledge to marketing. Read more >>