The Marketing Bureau

Extracted from Robert Heller’s Management Newsletter
www.thinkingmanagers.com
The world is full of gurus, consultants, authors, speakers and others who will proffer their Secrets of Success checklist at the drop of a coin (into their pockets, preferably). Robert Heller and Edward de Bono have a better track record than most and the currency of their list is, therefore, arguably greater. See what you think. Read more >>

If marketing is at the centre of the business universe, then the Brand is at the centre of the marketing universe.

Every customer and potential customer has a relationship with your Brand – good or bad but never indifferent. This relationship does not simply influence purchasing behaviour, it dictates it. Your Brand franchise is the sum total of every tiny “behaviour” in which your Brand engages and each of those behaviours will either add to or detract from the relationship with your customer or potential customer. Read more >>

Short termism is destroying shareholder value says Brian H Meredith. Business success is born out of one thing and one thing only – the marketing concept. And that concept tells us, in crystal clear terms, that a business will survive and thrive only by identifying and/or creating needs and wants of chosen target markets and fulfilling them, at a profit, time after time. Read more >>

Two of the greatest “thinking” minds of our time, Edward de Bono and Robert Heller, issue a regular newsletter to subscribers in which they address a wide range of management issues from a “thinking” perspective. Here at The Marketing Bureau we have a longstanding concern that the concept and practice of “thinking” in business is a much underrated (and, dare we say it, underused) pastime. Read more >>