The Marketing Bureau


Specialist Marketing & Communications Resourecs

13

Jun

Why I Will Never Hire A "Social Media Expert"


By Peter Shankman
First Published on www.businessinsider.com  

I was going to call this article “All 'Social Media Experts' Need To Go Die In A Fire,” but I figured I should be nicer than that. But my title stands. If you call yourself a social media expert, don’t even bother sending me your resume. Read more >>

Comments

Let us know your thoughts
Captcha Image

25

May

Toyota Teams with Salesforce.com


Launches Private Social Network  

Posted by Cath Everett
First Published on www.mycustomer.com  


Marc Benioff has an unusual wish: "I want a relationship with my car in the same way we have a relationship with our friends on social networks." He's got a like minded individual in Akio Toyoda, president of Toyota who says he always talks to his car: "I hope cars can become friends with their users." Read more >>

Comments
toyota garden grove commented on 19-Jul-2011 07:49 PM
Toyota Friend will be great social network, where all the toyota lovers can connect with each other. Share their knowledge about cars, their view and even can get answers to their auto related queries.

Let us know your thoughts
Captcha Image

28

Mar

Customer Effort ....


....A Better Predictor of Loyalty Than Customer Delight?
by Keith Pearce
First Published on
www.mycustomer.com  

Keith Pearce of Alcatel-Lucent Enterprise looks at the implications for organisations if the Customer Effort Score really is the best predictor of repurchasing. Read more >>

Comments

Let us know your thoughts
Captcha Image

07

Feb

What Is Facebook, Really?


by Jeffrey F. Rayport  
First Published on
hbr.org

Last month in New Orleans, the Online Publishers Association held its Annual Member Summit. It was a closed-door meeting of top digital CEOs from major media brands — not only old line players like Disney, BBC, and ESPN, but also new ones like Huffington Post, Gawker Media, and EverydayHealth. Read more >>

Comments

Let us know your thoughts
Captcha Image