The Marketing Bureau


Specialist Marketing & Communications Resourecs

04

Feb

The Pope And Internet Marketing


By Mitch Wagner,
Editor in Chief  The CMO Site


Old institutions can be slow to embrace new technology, and there are few institutions older than the Roman Catholic Church. So a recent message from Pope Benedict XVI was surprising for its nuance and insight into the Internet and social media. And the Pope's message is relevant to marketers.    Read more >>

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07

Dec

5 Predictions For 2011


By Sam Barnett
First Published on www.imediaconnection.com


It won't be just William and Kate tying the knot next year, display advertising will begin to see growth through smarter ways of harnessing data and creating relevant ads, creating a happier and profitable union between brands and consumers.  Read more >>

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08

Nov

Changes A-Brewin'



At a time when many traditional Kiwi pubs are struggling to stay afloat, Dominion Breweries has a blunt message for the owners: evolve or die.  Read more >>

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12

Oct

TripAdvisor Defamation Action


How Will It Impact Social Media?

by Neil Davey
First Published on www.mycustomer.com  


Hundreds of hotel and restaurant businesses are said to be eyeing a group defamation action against travel community TripAdvisor in response to what they view as 'unfair' reviews. Will it backfire on the companies, do review sites have a case to answer, and what are the implications for social media if the legal action is successful?  Read more >>

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