The Marketing Bureau

First Published on www.marketingmag.co.uk

LONDON - Despite 86% of the population using retail loyalty cards on a regular basis, 50% of shoppers do not think it is worthwhile collecting points, according to a new survey.
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By Barbara Ortutay

First Published on www.nzherald.co.nz

NEW YORK - In a sharp reversal, more young women are now embracing online communities than their male counterparts, a new study says. Read more >>

United States: It’s been nearly 50 years since the Yellow Pages® first urged phone customers to “Let your fingers do the walking.” Back then, it was just an ad slogan, and the message wasn’t meant to be taken literally. Nowadays, however, thanks to touch-screen technology, wireless phone users can “let their fingers do the walking.”
They can easily shop online, send e-mails and texts, and share multimedia files and pictures with friends and family—all with the flick of a finger. The technology has proven so popular that customers who own traditional mobile phones—as opposed to feature-rich “smartphones”— are increasingly moving to models that offer touch screens. Read more >>

First Published on www.marketingprofs.com

United States : Challenging economic times can serve as a catalyst for the entrepreneurial spirit and lead to the creation of much-needed new jobs: 69% more unemployed US workers started a business in 2009 than they did a year earlier, according to a report from TrendsSpotting. Read more >>