The Marketing Bureau


Specialist Marketing & Communications Resourecs

04

Mar

Social Media Craze: Right For Your Business?


 

It can be more trouble and expense than it's worth, and it can even do more harm than good. In what seems like the blink of an eye, the social media world has exploded into one of the most popular and accessible vehicles for brand visibility today. But is it the marketing silver bullet? Is it even the right thing for your business to be committing valuable resource to? Keith Kochberg counsels caution.

First published on www.forbes.com Read more >>

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03

Mar

Profiling Green Mums


What Marketers Need To Know
by Andrea Learned

Whenever there's a significant change in society's needs, brands must evolve their products or services to best meet them. That is nothing new, and we are now in the midst of such change—a perfect storm brought on by the economic downturn, emerging consumer interest in sustainability, and the power of social media.

First Published on www.marketingprofs.com Read more >>

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01

Mar

Maximise Your Digital Marketing Mix


10 Ways to Integrate Social, Mobile, and Email

by Dan Forootan

When marketers evaluate all the digital communication channels at their disposal, they're faced with a rich array of choices, including the latest in social-media and mobile marketing.

First Published on www.marketingprofs.com Read more >>

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23

Feb

Segment Migration. Where Did They Go?


Segment Migration: Where Your Customers Were, Where They Went, and Why

by Mark Klein, PhD

Understanding customer behavior is key to creating marketing campaigns that generate high response and revenue.  Mark Klein shares his knowledge and insights into this key aspect of marketing planning that deals with the core element of marketing practice – analysing, understanding and responding to human behaviours.

First Published on www.marketingprofs.com Read more >>

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