by Leigh Dow
First Published on www.marketingprofs.com
Think of the elusive call to action as a lead-generation gateway. Creating a great call to action can be tricky, however. Clearly identifying what you offer and how you want to convey that offer requires thoughtful consideration and good timing. Read more >>
21
May
HOW TO :: Strengthen Your Call To Action
11
May
HOW TO ... Make Inbound Marketing Effective
By Geoffrey James
First Published on www.inc.com
With inbound marketing, the customer comes to you, but you still have to move the opportunity forward. Read more >>
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26
Apr
HOW TO ...Put Together Your Media Kit
by Jessica Sanders
First Published on www.imediaconnection.com
When running a small business, it’s important to take advantage of every marketing avenue at your disposal. A media kit is a great way to get brand awareness and positive information in the hands of the press before a new marketing campaign. Because you deliver it to them you can control what is included and what isn't.
Read more >>
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19
Apr
HOW TO... Think Creatively
By Tony Schwartz
First Published on hbr.org
I grew up hungry to do something creative, to set myself apart. I also believed creativity was magical and genetically encoded. As early as the age of 8, I began sampling the arts, one after another, to see if I'd inherited some gift. Read more >>
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