University of Auckland Business School

The University of Auckland Business School has an unconditional commitment to quality teaching and research in topics that are forward-focused and relevant to the commercial world today.

The Business School offers outstanding academic staff, close ties with local and international business communities and exceptional additional learning opportunities. Students gain the highest level of knowledge and business acumen and secure the skills they need to achieve in an increasingly challenging business environment.

Short Courses at The University of Auckland Business School offer relevant, practitioner-focused business and management courses. Brian H Meredith, CEO of The Marketing Bureau Ltd., has recently joined the faculty of Short Course Presenters, beginning with delivering the Marketing Management Short Course in November. In 2011, Brian will be delivering a further three Marketing related Courses.

BUILDING YOUR BRAND

Amidst much debate about the future of Brands and whether they are strengthening or weakening, the reality seems to be that they remain the most powerful asset that truly successful markets have. This Short Course will provide you with a detailed understanding of the Brand Concept and how to ensure that you can manage it to optimal effect in your business.

Wednesday, 27 Jul 2011 -
Thursday, 28 Jul 2011
8.30AM - 5.00PM

Location:
The University of Auckland
School of Business
Auckland City

http://www.shortcourses.auckland.ac.nz/courses/465/

CREATING A MARKETING PLAN

Marketing Planning is vital in any organisation. This Short Course will provide you with both a comprehensive and refreshingly straightforward approach to the concept of Marketing Planning together with a Step-by-Step Guide to developing those Plans.

Wednesday, 18 May 2011 -
Thursday, 19 May 2011
8.30AM - 5.00PM

Location:
The University of Auckland
School of Business
Auckland City

http://www.shortcourses.auckland.ac.nz/courses/467/

CRISIS – PROBLEM TO OPPORTUNITY

The Chinese ideogram for “crisis” is made up of two characters signifying “opportunity” and “danger.” This Short Course will provide you with techniques for managing crisis communications whilst also committing intellectual resource to identifying and exploiting opportunity that almost inevitably emerges from crisis.

Thursday, 28 Apr 2011 -
Friday, 29 Apr 2011
8.30AM - 5.00PM

Location:
The University of Auckland
School of Business
Auckland City

http://www.shortcourses.auckland.ac.nz/courses/468/