University of Auckland Business School

The University of Auckland Business School has an unconditional commitment to quality teaching and research in topics that are forward-focused and relevant to the commercial world today.
The Business School offers outstanding academic staff, close ties with local and international business communities and exceptional additional learning opportunities. Students gain the highest level of knowledge and business acumen and secure the skills they need to achieve in an increasingly challenging business environment.
Short Courses at
The University of Auckland Business School offer relevant, practitioner-focused
business and management courses. Brian H Meredith, CEO of The Marketing Bureau
Ltd., has recently joined the faculty of Short Course Presenters, beginning
with delivering the Marketing Management Short Course in November. In 2011,
Brian will be delivering a further three Marketing related Courses.
BUILDING YOUR BRAND
Amidst much debate about the future of Brands and whether they
are strengthening or weakening, the reality seems to be that they remain the
most powerful asset that truly successful markets have. This Short Course will
provide you with a detailed understanding of the Brand Concept and how to
ensure that you can manage it to optimal effect in your business.
Wednesday, 27 Jul 2011 -
Thursday, 28 Jul 2011
8.30AM - 5.00PM
Location:
The University of Auckland
School of Business
Auckland City
http://www.shortcourses.auckland.ac.nz/courses/465/
CREATING A MARKETING PLAN
Marketing Planning is vital in any organisation. This Short
Course will provide you with both a comprehensive and refreshingly
straightforward approach to the concept of Marketing Planning together with a
Step-by-Step Guide to developing those Plans.
Wednesday, 18 May 2011 -
Thursday, 19 May 2011
8.30AM - 5.00PM
Location:
The University of Auckland
School of Business
Auckland City
http://www.shortcourses.auckland.ac.nz/courses/467/
CRISIS – PROBLEM TO OPPORTUNITY
The Chinese ideogram for “crisis” is made up of two characters
signifying “opportunity” and “danger.” This Short Course will provide you with
techniques for managing crisis communications whilst also committing
intellectual resource to identifying and exploiting opportunity that almost
inevitably emerges from crisis.
Thursday, 28 Apr 2011 -
Friday, 29 Apr 2011
8.30AM - 5.00PM
Location:
The University of Auckland
School of Business
Auckland City
http://www.shortcourses.auckland.ac.nz/courses/468/
Case Studies
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AgResearch Marketing Strategy
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Air New Zealand Key Account Partnering :: Strategy
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Airwork Holdings Marketing Audit ; Strategy Development
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Arrow International Marketing Strategy Development
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Bank of New Zealand Presentation Skills Training
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Forsyth Barr Stadium At University Plaza Private Sector Fundraising
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Grant Thornton Marketing Audit
-
Mahurangi River Winery & Restaurant Marketing Strategy Development
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New Zealand America’s Cup Challenge Sponsorship Strategy
-
NZIM (New Zealand Institute of Management) Course Development and Delivery
Stories & Articles
- Dress for Success Auckland - May I Help? 03-May-2016
- Marketers - Stop Obsessing About Technology 27-Apr-2016
- Diversity.............. 16-Oct-2015
- The Great Digital Ad Swindle 29-Sep-2015
